Characteristic of an Advertisement

Advertising characters are incredibly powerful marketing tools. Consider the Pillsbury Doughboy and Jolly Green Giant. How hard would it be to sell such a commodity as bread dough or canned vegetables?

It is in these brutally competitive markets that advertising characters work best. Strip away all other ways of differentiating a product or service. All quality is virtually the same. Everyone delivers a high level of service. Delivery is about as fast as it can be. Price pressures have squeezed profits to the point where there is no room to undercut the other guy without hurting yourself. What are you going to do? How to you compete in such a mature and war-torn market?

You have to make something out of nothing. You have to give birth to an advertising character - a cartoon character that gives your company, product, service or brand unique, memorable qualities that resonate in the market place. When all is said and done, purchasing is still an emotional decision making process, and if you can nudge someone in your direction with an advertising icon that evokes a quality that endears you to prospects, then you have a huge advantage.


Example : 

Southeast Asia

It is hard to get away from water in most parts of Southeast Asia !
the ten countries that make up the region are linked by waterways and surrounded by oceans.
the hot, wet environment is ideal for farming rice, the staple crop of the region
it is also supports large areas of tropical rainforests.
sadly, heavy logging has forced many forest people to move away to towns, where the way of life is very different


People Power
The Penan people live in the rainforests of Sarawak. they have tried to stop the destruction of their forest home by blocking roads into the rainforest
Sarawak has the world's highest rate of logging


Living with Water
many houses in Malaysia and Indonesia are built on stilts. this helps protect them from floods during torrential rainstorms


The Secret of Success
the small island state of Singapore is a apowerful trading nation. Singapore became succesful because of its position
it was built up as key trading post between the Far East and the West and is now one of asia's richest countries


Floating Market
Much of Bangkok in Thailand is below sea level, and the city has a busy network of canals.
floating markets are colorful occasions local traders bring their good to market by boat, and shoppers paddle up to take a look at what is on offer


Doing Time
The vast majority of thais are buddhis. every male buddist is expected to become a monk for a while to study religious teaching and prepare for adult life


Bali Dancers
The Indonesian island of bali is famous for its exciting dances
historical tales of local princes and heroes are acted out in a masked dance called wayang topeng
the dance is very intertaining with lots of clowning about as well as serious storytelling


Pirates on the South Seas
pirates are still terrorizing the seas of southeast asia, capturing boats and stealling their cargo
in march 1991 a big oil tanker disappeared off the philippines
this was almost certainly the work of pirates

DANCE

Dancing is a way of moving your body in time to music.
early people danced to please their gods. today most people dance purely for fun. it was not until the 12th century that dancing in pairs became popular.
the arrival of the waltz in the 1800s was shocking it was the first time that couples had held one another closely as they danced.
a revolution has taken place this century too, set steps have been replaced by solo dancers who make up all their own moves.



Proud to Dance
the spectacular flamenco dance comes from the gypsy peoples of Spain.
the dancers hold their heads up high as they stamp their feet and turn round. the women wear long, colourful dresses but the men wear black


Tap Tap Tap
Fred Astaire was one of the most famous dancers of this century
he tap dances his way through many shows and films
small pieces of metal, called taps, were fixed to the soles of his shoes.
when his feet touched the ground, you could hear the quick clatter of clicking metal


Moves Matter
classical indian dance has been performed for more than one thousand years.
sometimes the dancers just create shapes and patterns with their body
in other dances they use hand movements and mime to tell stories of hindu gods


One, Two. Three
the waltz is danced in triple time each bar of music has three beats
as the dancers swirl round and round they draw their feet together once every three steps

Youtube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.

The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program.

Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older.

In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and now operates as a subsidiary of Google.

Company History

YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Hurley had studied design at Indiana University of Pennsylvania, while Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign.

According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the party and denied that it had occurred, while Hurley commented that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible".

YouTube began as a venture-funded technology startup, primarily from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant inSan Mateo, California. The domain name www.youtube.com was activated on February 14, 2005, and the website was developed over the subsequent months.

The first YouTube video was entitled Me at the zoo, and shows founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site.

YouTube offered the public a beta test of the site in May 2005, six months before the official launch in November 2005. The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. According to data published by market research companycomScore, YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than 14 billion videos viewed in May 2010. YouTube says that over 48 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the US. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.

The choice of the name www.youtube.com led to problems for a similarly named website, www.utube.com. The owner of the site, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being overloaded on a regular basis by people looking for YouTube. Universal Tube has since changed the name of its website to www.utubeonline.com. In October 2006, Google Inc. announced that it had acquired YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.

In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for US viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. In January 2010, YouTube introduced an online film rentals service, which is currently available only to users in the US, Canada and the UK. The service offers over 6,000 films.

In March 2010, YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first worldwide free online broadcast of a major sporting event.

On March 31, 2010, the YouTube website launched a new design, with the aim of simplifying the interface and increasing the time users spend on the site. Google product manager Shiva Rajaraman commented: "We really felt like we needed to step back and remove the clutter." In May 2010, it was reported that YouTube was serving more than two billion videos a day, which it described as "nearly double the prime-time audience of all three major US television networks combined". In May 2011, YouTube reported in its company blog that the site was receiving more than three billion views per day.

In October 2010, Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role, and that Salar Kamangarwould take over as head of the company.

In April 2011, James Zern, a YouTube software engineer, revealed that 30 percent of videos accounted for 99 percent of views on the site.

In November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface. In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites. At the same time, a new version of the YouTube logo was introduced with a darker shade of red, the first change in design since October 2006.

http://en.wikipedia.org/wiki/YouTube

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.

Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.

HISTORY

The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore inColumbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.^[4][5][6]He may have been inspired by the formidable success of Vin Mariani, a European coca wine.

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction,dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's son Charley Pemberton began selling his own version of the product.

John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.

In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.

Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.

http://en.wikipedia.org/wiki/Coca-Cola

Suzuki Motor Corporation

Suzuki Motor Corporation (スズキ株式会社 Suzuki Kabushiki-Kaisha) is a Japanese multinational corporation headquartered in Hamamatsu, Japanthat specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles (ATVs), outboard marine engines,wheelchairs and a variety of other small internal combustion engines. Suzuki is Japan's 4th largest automobile manufacturer after Toyota, Nissan andHonda, the 9th largest automobile manufacturer in the world by production volume, employs over 45,000, has 35 main production facilities in 23 countries and 133 distributors in 192 countries.^{[citation needed]} According to statistics from the Japan Automobile Manufacturers Association (JAMA), Suzuki is Japan's second-largest manufacturer of small cars and trucks.


HISTORY

In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki builtweaving looms for Japan's giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights.^{[citation needed]} The company's first 30 years focused on the development and production of these exceptionally complex machines.^{[citation needed]}

Despite the success of his looms, Suzuki realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It featured a cast aluminum crankcase and gearbox and generated 13 horsepower (9.7 kW) from a displacement of less than 800cc.

With the onset of World War II, production plans for Suzuki's new vehicles were halted when the government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.

Faced with this colossal challenge, Suzuki's thoughts went back to motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-wheel ingenuity came in the form of a motorized bicycle called, the "Power Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free featured a 36 cc, one horsepower, two-stroke engine. An unprecedented feature was the double-sprocket gear system, enabling the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. The system was so ingenious that the patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering, and so was born Suzuki Motor Corporation.

In 1953, Suzuki scored the first of many racing victories when the tiny 60 cc "Diamond Free" won its class in the Mount Fuji Hill Climb.

By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering—features not common on cars until three decades later

.http://en.wikipedia.org/wiki/Suzuki